Who Is This Guy?
I am a strategic marketing leader with 11 years of VP experience in B2B SaaS. I specialize in solving problems to unlock growth. I craft informed strategic visions, and then I execute without shying away from bold change or new projects.
At Device Magic, I rebuilt the marketing engine for rapid new logo growth and a successful exit to private equity - and ultimately a merger with a former competitor. Prior to this, I was part of a small team that built TrueLook from 3 people into an eight-figure company.
- Status Available
- Location Raleigh, NC or Remote
- Email firstname.lastname@example.org
- Hobbies Family, guitars, being goofy, building things, breaking things
Web Dev, SEO, CRO
I build websites that drive organic traffic, with a focus on efficient conversion paths, A/B testing, and SEO.
I spend a lot of effort optimizing paid ad campaigns for down-funnel metrics. I also have a strong focus on organic leads, content marketing, PR, and events.
Branding & Design
I'm not much of a freehand illustrator, but I have solid branding, layout, ad creative, and video design skills. Very handy skills which also aid in creative direction.
I'm focused on product-market fit, go-to-market strategy, and understanding the buyer's needs through research and advisory boards.
Ken's an expert at web and content marketing. He's building a growing community for TrueLook Interactive Webcams. He pioneered a global network of 10,000+ webcams with full social networking and HTML5 community web tools. His innovative inbound marketing techniques have resulted in a steady climb in our search rankings, and a high ROI from our advertising and PR initiatives.
Ken is one of the most talented individuals I know. I have worked very closely with him over the last 6 years as a colleague in music and web marketing. I would often go to him for advice and strategy, as his social networking skills were responsible for pushing his music into the iTunes charts for months at a time across the globe.