Ken Pittman

KEN PITTMAN

My Resume.

EXPERIENCE

  • 2022 2019

    VP MARKETING

    DEVICE MAGIC (ACQUIRED BY GOCANVAS)

    Reporting to CEO, I led all marketing initiatives which grew the company ~67% and through a successful exit to private equity (and ultimately a merger with a former competitor). I built an in-house team of high performance marketers with supplementary work from numerous contractors. Key focus areas during my time were product/market realignment and focus, a full rebrand and website build, CRO, marketing ops and automation, nurture campaigns, content creation & SEO, and post-merger system integrations.

  • 2019 2011

    VP MARKETING

    TRUELOOK

    Starting with a small power-team of three (myself, a sales leader, and developer), I organically built a $10M software company. I built a powerful marketing machine in which 100% of sales pipeline was sourced by inbound leads. I was essentially self-managed, only reporting to the owner about once per year.

  • 2012 2010

    OWNER

    SQUARE HAT MEDIA
  • 2011 2010

    PRESIDENT

    SOCIAL MEDIA CLUB GREENSBORO
  • 2011 2010

    MARKETING DIRECTOR

    HOME LOVING SENIOR CARE
  • 2009 2003

    WEB MARKETING / CO-MANAGER

    THE WAR (TOURING MUSIC GROUP)

EDUCATION

  • 2012

    MASTERS BUSINESS ADMINISTRATION

    ELON UNIVERSITY - MARTHA AND SPENCER LOVE SCHOOL OF BUSINESS
  • 2005

    BS BUSINESS ADMINISTRATION

    UNC CHAPEL HILL - KENAN-FLAGLER BUSINESS SCHOOL

Warning: Silly Sliding Scales Ahead

A subjective self-assessment of where I’m most comfortable and experienced.

PERSONAL PROFICIENCIES

PAID LEAD GEN

100%

GTM & STRATEGY

99%

TEAM BUILDING/MGMT

96%

CONTENT MARKETING

90%

WEBSITE MGMT, CRO

99%

SEO

94%

ABM

65%

GRAPHIC DESIGN

88%

VIDEO

90%

EVENT MARKETING

95%

PR

80%

TECHNOLOGIES

SALESFORCE

98%

HUBSPOT

90%

GOOGLE/BING AD PLATFORMS

99%

FACEBOOK/LINKEDIN ADS

99%

PROGRAMATIC

85%

JIRA

90%

ASANA

90%

PHOTOSHOP

100%

HTML5

100%

WPENGINE (HOSTING)

100%

CSS3

95%

GOOGLE ANALYTICS

99%

GOOGLE TAG MANAGER

96%

INTERCOM/DRIFT

89%