EXPERIENCE

• 2022 2019

  VP MARKETING

  DEVICE MAGIC (ACQUIRED BY GOCANVAS)

  Reporting to CEO, I led all marketing initiatives which grew the company ~67% and through a successful exit to private equity (and ultimately a merger with a former competitor). I built an in-house team of high performance marketers with supplementary work from numerous contractors. Key focus areas during my time were product/market realignment and focus, a full rebrand and website build, CRO, marketing ops and automation, nurture campaigns, content creation & SEO, and post-merger system integrations.

• 2019 2011

  VP MARKETING

  TRUELOOK

  Transformed a 16-year-old company with 3 employees into an industry leader. Pivoted the company, redesigned the product, and crafted the marketing engine that built the company from (essentially) the ground up. 100% of sales pipeline was marketing-sourced. Spoke with the owner about once per year; otherwise entirely self-managed.

• 2012 2010

  OWNER

  SQUARE HAT MEDIA

  Helped small businesses and nonprofits build websites, run PPC and social media advertising, manage social media communities, and execute other digital projects.

• 2011 2010

  PRESIDENT

  SOCIAL MEDIA CLUB GREENSBORO

  Co-founded the local chapter of this marketing community. Sourced venues and expert guest speakers.

• 2011 2010

  MARKETING DIRECTOR

  HOME LOVING SENIOR CARE

  Almost entirely face-to-face networking events; connecting with the local community.

• 2009 2003

  WEB MARKETING / CO-MANAGER

  THE WAR (TOURING MUSIC GROUP)