Full-stack marketing leader with 12 years of experience as the Vice President of Marketing within high-growth B2B SaaS companies. Over two decades of experience in digital advertising, branding, events, graphic design, and web development. Data-driven and analytical, yet creative and artistic. Adept at crafting high-impact marketing strategies and developing scalable, efficient marketing & sales operations. Accountable for aggressive pipeline and revenue targets, strategic planning, team building, budgeting, and reporting to CEO + board. Extensive hands-on expertise, particularly in digital marketing, MarTech, and sales/marketing operations.
- Present 2022
- 2022 2021
Senior-most marketing leader reporting to CEO during growth phase from ~$40M to $50M ARR.
- 2021 2019
Reporting to CEO and Board, I led all marketing initiatives which grew the company ~67% and through a successful exit to private equity. I built an in-house team of high performance marketers with supplementary work from numerous contractors. Key focus areas during my time were product/market realignment and focus, a full rebrand and website build, CRO, marketing ops and automation, nurture campaigns, content creation & SEO, and post-merger system integrations.
- 2019 2011
Built the company from 3 employees into an 8-figure industry leader. Pivoted into a a new industry, redesigned the product, and crafted the marketing engine. 100% of sales pipeline was marketing-sourced.
- 2012 2010
SQUARE HAT MEDIA
Helped small businesses and nonprofits build websites, run PPC and social media advertising, manage social media communities, and execute other digital projects.
- 2011 2010
SOCIAL MEDIA CLUB GREENSBORO
- 2011 2010
HOME LOVING SENIOR CARE
- 2009 2003
WEB MARKETING / CO-MANAGER
THE WAR (TOURING MUSIC GROUP)
Crafted social media campaigns that put sales into the top 25 chart on iTunes - in U.S., Canada, and U.K.
MASTERS BUSINESS ADMINISTRATION
ELON UNIVERSITY - MARTHA AND SPENCER LOVE SCHOOL OF BUSINESS
BS BUSINESS ADMINISTRATION
UNC CHAPEL HILL - KENAN-FLAGLER BUSINESS SCHOOL