Ken Pittman

KEN PITTMAN

About Me.

Who Is This Guy?

I am a strategic marketing leader with 11 years of VP experience in B2B SaaS. I specialize in solving problems to unlock growth. I craft informed strategic visions, and then I execute without shying away from bold change or new projects. 

At Device Magic, I rebuilt the marketing engine for rapid new logo growth and a successful exit to private equity - and ultimately a merger with a former competitor. Prior to this, I was part of a small team that built TrueLook from 3 people into an eight-figure company. 

 

Personal Information

  • Status Available
  • Location Raleigh, NC or Remote
  • Email ken@kennedypittman.com
  • Hobbies Family, guitars, being goofy, building things, breaking things

EXPERTISE

Web Dev, SEO, CRO

I build websites that drive organic traffic, with a focus on efficient conversion paths, A/B testing, and SEO.

Pipeline Gen

I spend a lot of effort optimizing paid ad campaigns for down-funnel metrics. I also have a strong focus on organic leads, content marketing, PR, and events.

Branding & Design

I'm not much of a freehand illustrator, but I have solid branding, layout, ad creative, and video design skills. Very handy skills which also aid in creative direction.

Product

I'm focused on product-market fit, go-to-market strategy, and understanding the buyer's needs through research and advisory boards.

ORGANIZATIONS

TESTIMONIALS

Selected Projects

Some professional work, personal projects, and goofiness from my younger days. 

Click any item to view more detail.

My Resume.

EXPERIENCE

  • 2022 2019

    VP MARKETING

    DEVICE MAGIC (ACQUIRED BY GOCANVAS)

    Reporting to CEO, I led all marketing initiatives which grew the company ~67% and through a successful exit to private equity (and ultimately a merger with a former competitor). I built an in-house team of high performance marketers with supplementary work from numerous contractors. Key focus areas during my time were product/market realignment and focus, a full rebrand and website build, CRO, marketing ops and automation, nurture campaigns, content creation & SEO, and post-merger system integrations.

  • 2019 2011

    VP MARKETING

    TRUELOOK

    Starting with a small power-team of three (myself, a sales leader, and developer), I organically built a $10M software company. I built a powerful marketing machine in which 100% of sales pipeline was sourced by inbound leads. I was essentially self-managed, only reporting to the owner about once per year.

  • 2012 2010

    OWNER

    SQUARE HAT MEDIA
  • 2011 2010

    PRESIDENT

    SOCIAL MEDIA CLUB GREENSBORO
  • 2011 2010

    MARKETING DIRECTOR

    HOME LOVING SENIOR CARE
  • 2009 2003

    WEB MARKETING / CO-MANAGER

    THE WAR (TOURING MUSIC GROUP)

EDUCATION

  • 2012

    MASTERS BUSINESS ADMINISTRATION

    ELON UNIVERSITY - MARTHA AND SPENCER LOVE SCHOOL OF BUSINESS
  • 2005

    BS BUSINESS ADMINISTRATION

    UNC CHAPEL HILL - KENAN-FLAGLER BUSINESS SCHOOL

Warning: Silly Sliding Scales Ahead

A subjective self-assessment of where I’m most comfortable and experienced.

PERSONAL PROFICIENCIES

PAID LEAD GEN

100%

GTM & STRATEGY

99%

TEAM BUILDING/MGMT

96%

CONTENT MARKETING

90%

WEBSITE MGMT, CRO

99%

SEO

94%

ABM

65%

GRAPHIC DESIGN

88%

VIDEO

90%

EVENT MARKETING

95%

PR

80%

TECHNOLOGIES

SALESFORCE

98%

HUBSPOT

90%

GOOGLE/BING AD PLATFORMS

99%

FACEBOOK/LINKEDIN ADS

99%

PROGRAMATIC

85%

JIRA

90%

ASANA

90%

PHOTOSHOP

100%

HTML5

100%

WPENGINE (HOSTING)

100%

CSS3

95%

GOOGLE ANALYTICS

99%

GOOGLE TAG MANAGER

96%

INTERCOM/DRIFT

89%

Contact me.

LET'S TALK

    ken@kennedypittman.com
    Raleigh, NC (or Remote)