Ken Pittman

KEN PITTMAN

About Me.

Who Is This Guy?

I am a strategic marketing leader with 11 years of VP experience in B2B SaaS. I specialize in solving problems to unlock growth. I craft informed strategic visions, and then I execute without shying away from bold change or new projects. 

At Device Magic, I rebuilt the marketing engine for rapid new logo growth and a successful exit to private equity - and ultimately a merger with a former competitor. Prior to this, I was part of a small team that built TrueLook from 3 people into an eight-figure company. 

 

Personal Information

  • Status Available
  • Location Raleigh, NC or Remote
  • Email ken@kennedypittman.com
  • Hobbies Family, guitars, being goofy, building things, breaking things

EXPERTISE

Web Dev, SEO, CRO

I build websites that drive organic traffic, with a focus on efficient conversion paths, A/B testing, and SEO.

Pipeline Gen

I spend a lot of effort optimizing paid ad campaigns for down-funnel metrics. I also have a strong focus on organic leads, content marketing, PR, and events.

Branding & Design

I'm not much of a freehand illustrator, but I have solid branding, layout, ad creative, and video design skills. Very handy skills which also aid in creative direction.

Product

I'm focused on product-market fit, go-to-market strategy, and understanding the buyer's needs through research and advisory boards.

ORGANIZATIONS

TESTIMONIALS

Selected Projects

A sampling of my creative projects that I’ve worked on. Of course, creative is only a sliver of what I do, but it’s hard to show off spreadsheets and strategy here…

Click any item to view more detail.

My Resume.

EXPERIENCE

  • 2022 2019

    VP MARKETING

    DEVICE MAGIC (ACQUIRED BY GOCANVAS)

    Reporting to CEO, I led all marketing initiatives which grew the company ~67% and through a successful exit to private equity (and ultimately a merger with a former competitor). I built an in-house team of high performance marketers with supplementary work from numerous contractors. Key focus areas during my time were product/market realignment and focus, a full rebrand and website build, CRO, marketing ops and automation, nurture campaigns, content creation & SEO, and post-merger system integrations.

  • 2019 2011

    VP MARKETING

    TRUELOOK

    Starting with a small power-team of three (myself, a sales leader, and developer), I organically built a $10M software company. I built a powerful marketing machine in which 100% of sales pipeline was sourced by inbound leads. I was essentially self-managed, only reporting to the owner about once per year.

  • 2012 2010

    OWNER

    SQUARE HAT MEDIA
  • 2011 2010

    PRESIDENT

    SOCIAL MEDIA CLUB GREENSBORO
  • 2011 2010

    MARKETING DIRECTOR

    HOME LOVING SENIOR CARE
  • 2009 2003

    WEB MARKETING / CO-MANAGER

    THE WAR (TOURING MUSIC GROUP)

EDUCATION

  • 2012

    MASTERS BUSINESS ADMINISTRATION

    ELON UNIVERSITY - MARTHA AND SPENCER LOVE SCHOOL OF BUSINESS
  • 2005

    BS BUSINESS ADMINISTRATION

    UNC CHAPEL HILL - KENAN-FLAGLER BUSINESS SCHOOL

Warning: Silly Sliding Scales Ahead

A subjective self-assessment of where I’m most comfortable and experienced.

PERSONAL PROFICIENCIES

PAID LEAD GEN

100%

GTM & STRATEGY

99%

TEAM BUILDING/MGMT

96%

CONTENT MARKETING

90%

WEBSITE MGMT, CRO

99%

SEO

94%

ABM

65%

GRAPHIC DESIGN

88%

VIDEO

90%

EVENT MARKETING

95%

PR

80%

TECHNOLOGIES

SALESFORCE

98%

HUBSPOT

90%

GOOGLE/BING AD PLATFORMS

99%

FACEBOOK/LINKEDIN ADS

99%

PROGRAMATIC

85%

JIRA

90%

ASANA

90%

PHOTOSHOP

100%

HTML5

100%

WPENGINE (HOSTING)

100%

CSS3

95%

GOOGLE ANALYTICS

99%

GOOGLE TAG MANAGER

96%

INTERCOM/DRIFT

89%

Contact me.

LET'S TALK

    ken@kennedypittman.com
    Raleigh, NC (or Remote)