VP MARKETING
DEVICE MAGIC (ACQUIRED BY GOCANVAS)
Reporting to CEO, I led all marketing initiatives which grew the company ~67% and through a successful exit to private equity (and ultimately a merger with a former competitor). I built an in-house team of high performance marketers with supplementary work from numerous contractors. Key focus areas during my time were product/market realignment and focus, a full rebrand and website build, CRO, marketing ops and automation, nurture campaigns, content creation & SEO, and post-merger system integrations.